Writing your first information product is just the beginning to becoming a successful information marketer. You now need to follow it up with another product creation. Whether you write another product to sell to the same niche, or whether you move onto another niche entirely you need to use the momentum of your first product to keep you moving forward. Finding the idea for your next product is as simple as A B C.
1. Ask your list members
If you built a list from selling your first product (and you should have done) then the key to your next product creation is just a few short emails away. Create a survey using a free online tool like SurveyMonkey and ask your customers what topics they would be most interested in learning about next. All you need to do is send an email blast out to your list and ask them to complete the survey for you.
Having a list of people who have already bought a product from you is like a gold mine, and if you go down this step and actually ask them what they want to learn about next then you already have a warm list of buyers when your product is complete.
2. Browse through the product affiliate networks
Another great way to find product ideas is to head over to Clickbank or Paydotcom and spend some time looking at the product marketplaces. You’re looking for gaps in the market that no one else has filled yet.
Let’s say that you see a lot of products related to growing your own organic garden, this shows that there is a profitable niche that you can tap into. What you might also notice is that people are focusing on teaching people to grow an abundance of fresh produce, but no one is talking about how to actually store it.
Not only do you now have an idea for a product but you can also contact some of the other marketers selling complementary ebooks and ask if they’d like to joint venture with you.
3. Check out trends
If you’ve not used the Google Trends tool before then ow is the time to put it to good use. This site will help you find out what topics are growing in popularity and if you are ready to jump on a rising topic you can be the first to market with your information product. Being the first in the market gives you a strong foothold to dominate the niche even after other people start jumping on the bandwagon.
