If you are trying to drive traffic to your website or sales page then I bet you’ve covered off all the usual suspects as far as online marketing goes; article marketing, forums posts, Twitter, FaceBook, SEO, PPC etc. But there is a way to drive traffic that most people don’t even think of, which means while your competitors are fighting over that top spot in Google you can concentrate on converting your traffic into buyers.
What’s this oh-so-secret method? Offline marketing.
Well, postcard marketing to be exact.
Why wait for traffic to come to you when you can drop your message right on the doormat of your prospects?
The Benefits of Postcard Marketing
Here are 8 great reasons why postcard marketing could be a great traffic source for your website:
- They are cost efficient – less than a few cents per card
- They have a high readership rate – you don’t even need to open an envelope, the message is right there
- Postcards are simple to create – No collating or stuffing, just add a stamp
- They work well with other marketing tools – raise awareness, send out a special offer for a repeat customers or even just say thank you
- Postcards are cheap to post – they don’t wight much so the postage costs are low
- Postcards are targeted – drop your message on the mat of your target audience
- They are versatile – combine your awareness message with a coupon, or a survey, or even an invitation.
- Postcards have great response rates – and it’s easy to measure that response rate too if you include a coupon code for them to use to get a discount on your online product
Interested to learn more about postcard marketing and how you can use it to drive traffic?
Learn all about Postcard Marketing
All of the information you need from choosing a supplier, to designing an eye-catching card, to anticipated response rates and even 10 mistakes you need to avoid for this to work can all be found in a great ebook entitled “Postcard Marketing for Direct Mail“.
This 35 paged book is packed full of useful information and some great design ideas too. To get your copy of Postcard Marketing for Direct Mail email Paul at info@parklandspromotions.com and tell him that Clare sent you 
