Tag Archives: 3 Ways
How to Create Information Products That Sell Like Hotcakes
Have you noticed that with more and more products being available in the market consumers are becoming more and more picky? They want to buy what they want and only when they want it. This puts some marketers off, but actually it gives people like you the opportunity to make a lot of money. Here’s how.
Most marketers have got it into their heads that in order to sell information products they need to write big weighty tomes. They believe that the more pages there are in an ebook the more they can charge for the product.
But the problem with that strategy is that consumers don’t want to sift through 100 pages of information to find out how to do something. They also don’t want to pay for 100 pages of information when all they really need is chapter 2.
If you appreciate this then you will be able to tap into the gold mine that is short reports written around precise topics.
Consumers want specialised information that tells them how to solve their problems quickly. Like this:
* The Top 3 Ways to Get a Free Vacation
* How to Stop that Spilled Red Wine from Ruining Your Carpet
* How to Walk Off 7 Pounds in Just 7 Days
* 17 Ways Google Can Find You New Affiliates
If you write a small report that tells the customer exactly what they need to know they will pay you anywhere from $10 to $100; and you only need to write seven to fifteen pages!
Here are some benefits of leaving the War and Peace ebooks to the other marketers and focusing your efforts on specialised short reports:
1. It only takes a few hours to write the report
2. At $10 for 10 pages you’re making a dollar per page per customer. That’s a pretty impressive profit per page ration.
3. It’s so much easier to write a short report than a long-winded ebook.
4. There is a never-ending supply of topics for you to write about and problems for you to solve.
5. You can maximise the lifetime value of your customer as you can sell them report after report.
6. Over time you can package together similar reports and sell them as a premium-priced course.
7. You can exploit hot topics by cranking out a report and striking while the iron is hot.
8. You can use short reports to increase your affiliate commissions. Just write a report than compliments the product you are promoting and use it to convince people to buy the product using your affiliate link instead of someone else’s.
9. Most people refuse to buy high-priced products, but virtually anyone would be willing to pay just $10 to $15.
Trust me, I could keep going with this list.
I know one marketer who makes $15,000 profit each and every month from just one site where he sells these short reports.
Why not try it yourself? Write a 7-15 page report that solves a specific problem and offer it to your readers and then see what a success it turns out to be.
3 Ways to Find an Idea for Your Next Information Product
Writing your first information product is just the beginning to becoming a successful information marketer. You now need to follow it up with another product creation. Whether you write another product to sell to the same niche, or whether you move onto another niche entirely you need to use the momentum of your first product to keep you moving forward. Finding the idea for your next product is as simple as A B C.
1. Ask your list members
If you built a list from selling your first product (and you should have done) then the key to your next product creation is just a few short emails away. Create a survey using a free online tool like SurveyMonkey and ask your customers what topics they would be most interested in learning about next. All you need to do is send an email blast out to your list and ask them to complete the survey for you.
Having a list of people who have already bought a product from you is like a gold mine, and if you go down this step and actually ask them what they want to learn about next then you already have a warm list of buyers when your product is complete.
2. Browse through the product affiliate networks
Another great way to find product ideas is to head over to Clickbank or Paydotcom and spend some time looking at the product marketplaces. You’re looking for gaps in the market that no one else has filled yet.
Let’s say that you see a lot of products related to growing your own organic garden, this shows that there is a profitable niche that you can tap into. What you might also notice is that people are focusing on teaching people to grow an abundance of fresh produce, but no one is talking about how to actually store it.
Not only do you now have an idea for a product but you can also contact some of the other marketers selling complementary ebooks and ask if they’d like to joint venture with you.
3. Check out trends
If you’ve not used the Google Trends tool before then ow is the time to put it to good use. This site will help you find out what topics are growing in popularity and if you are ready to jump on a rising topic you can be the first to market with your information product. Being the first in the market gives you a strong foothold to dominate the niche even after other people start jumping on the bandwagon.
