If you want to increase traffic to your website but you don’t want to spend any money to do so then I have the perfect answer for you. Article submissions. What do I mean by that? It’s quite simple really, write some high quality articles and submit them to a number of high quality article directories and increase your web traffic.

Here are a handful of reasons as to why you should submit your articles to article directories.

1. Increase your credibility in your chosen niche

Writing articles is a great way to increase your credibility in the marketplace. You are a subject matter expert and you can prove this to your audience by writing well-researched and high quality articles that provide the solutions to their problems.

2. Increase the number of links to your website

One of the key components of Search Engine Optimisation is off-site optimisation. In a nut shell this means that the more websites that link to yours the more relevant your site is considered to be in the eyes of the search engines and the more likely it is to rank for any given keyword. Now you could go out and spend money buying links, but actually they are not as valuable as natural links, so instead you should invest your time into submitting articles.

You see, at the end of every article that you submit you are able to include a resource box. And in that resource box you can include a link to your website. You are also able to decide what anchor text you wish that link to have. So every article not only brings visitors but it also provides you with a back link.

It actually gets better than that though. Most article directories allow other people to publish the content on their own websites; they don’t have to pay for the privilege, they simply have to leave the article and the resource box in tact. Have you seen the value here? The better quality your articles and the more often you submit them the more likely they are to be picked up by other publishers and your articles and your links are suddenly spread all over the web. And all you did was write an article.

3. Free advertising for your site

I’m not saying here that your articles should be a sales pitch, quite to the contrary. Your articles should simply focus on solving people’s problems and providing them with useful information. But that in itself is a powerful form of advertising; you’re not trying to openly sell your products, but you’re raising people’s awareness that you exist, and that you have the answers to their problems.

4. You will earn trust

If you ask any man in the street the reason why they buy certain products from certain providers they’ll usually tell you that it’s because they trust the company. They might trust them to give them the best price, or to provide the best service, or even to look after the environment; but trust sells products and services.

By writing great content that shows people that you understand their needs and their problems and have the answers that they have been searching for you can earn their trust.

5. You can earn more money

This might be the most important benefit for you since the whole reason you need to increase traffic to your website is so that you can earn more money. If your article is useful then people are more likely to click on that link in your resource box and land on your website, from there they might buy your product, or an affiliate product or click on one of your ads. All of this activity earns you money.

You can actually earn money from the articles you write too; some directories will pay you to submit your articles, or give you a share of the revenue from adverts that appear on their site. Of course if your content is high quality you might even be asked to write content for other publishers.

As you can see submitting high-quality content to article directories is a great way to get free web traffic, but it also comes with a lot more benefits that you simply can’t refuse.