Becoming a member of discussion forums in your target niche is a great way to build your credibility as an expert and promote your business. Here are some things you should consider to ensure that you promote your business the right way.
1. Look for popular forums
You can find forums in your niche quite easily by searching for the word forum plus your niche keyword in your search engine of choice. You should choose five to ten forums to focus your efforts on and you need to make sure that they have active members. Look for forums which have at least 10 to 15 posts each day in a variety of topics within your niche.
2. Read the small print
Most forums will have a user agreement and posting guidelines and it is very important that you read these before you sign up.
You need to understand whether you can include a link in your posts or your signature as this is one of the ways you will promote your business.
You also need to check what privileges are in place. Some forums require a certain post count before you can display your signature or send private messages to other members.
3. Your username is for life
Think carefully before selecting a user name. You might choose to use your real name (or pen name) or you might prefer to use the name of your company (if allowed). Make sure whatever you pick is memorable and avoid using a random combination of letters and numbers.
4. Think carefully about your profile page
When you start posting messages many of the members will visit your profile page so spend some time putting it together. Include a description of your experience and expertise. Include a photograph of yourself and any contact information you wish to provide such as your IM details or Twitter name.
5. Lurk before you post
Before you even make your first time spend some time just visiting the various threads on the forums and getting a feel for the culture of the forum. What kinds of questions are asked? Is the tone serious or light hearted? Are there already established experts answering questions?
6. Think long term
Remember that forums are a great way to build credibility in your niche but they can also help you learn more about the problems and issues faced by your customers. Make time each and every week to visit the forums and to post helpful responses where you can.
